Head of Product, Entelechy Academy
SaaS assessment ecosystem, analytics tooling, and growth evolution
- Challenge: move from sales-led delivery to a scalable product model while supporting existing customers and new growth channels.
- Solution: owned roadmap direction, module sequencing, and prioritisation, integrating product, marketing, and sales objectives into one operating plan.
- Execution: led distributed design and engineering teams through sprint planning, release governance, and iteration loops informed by behavioural analytics.
- Impact: supported 2,500+ activations over 3 months, contributed to investment outcomes above £4m, and improved product scalability and conversion alignment.
Head of Product and Design, Folio Mirrors
0-1 proposition with hardware-software coordination
- Challenge: define a commercially viable 0-1 proposition spanning physical product, digital layer, and premium market positioning.
- Solution: set product direction and managed trade-offs across UX, technical constraints, manufacturing, and go-to-market requirements.
- Impact: delivered a launch-ready proposition and supported 30+ Footlocker hardware activations over 18 months, plus five trials across Clinique, Allure, and Bobbi Brown.
Founder, MSDC
Strategic product and platform delivery for client ecosystems
- Challenge: deliver outcomes across diverse client sectors with varying delivery maturity and stakeholder expectations.
- Solution: ran end-to-end product engagements, establishing clear scope, decision cadence, delivery governance, and executive stakeholder alignment.
- Impact: shipped multi-channel products and service platforms with clearer proposition-market fit.